Category: Entrepreneurship

This Book Amazingly Unravels The Mystique Of Malay Leadership...

A pioneering work to understand Malays and their leadership qualities.

‘The Malay Leadership Mystique’ authored by Dato Dr. Vaseehar Hassan bin Abdul Razack is a pioneering and exploratory work to understanding the qualities of Malay political and business leadership. The book is based on Dato Dr. Vaseehar’s PHD research and it unearths among others, the reasons for the lack of success of the Malays...
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What is Islamic Marketing?...

Islamic Marketing is a very new field in Marketing. While concepts of inviting non-Muslims towards Islam (da’wah) and enjoining others to do good and forbid evil (amr ma’ruf nahi munkar) are not alien to the Islamic tradition, these have to be recognized as the communication process of the value delivery,...
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