The 5 Beauty Brands Founded by Amazing Malaysian Muslimahs 🇲🇾🧕

Shout out to the beauty brands made proudly by Malaysian Muslimahs!

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Dear makeup junkies, this Merdeka week we want you to buy and support local beauty brands.

As we’re obviously familiar with top notch international beauty brands like Fenty Beauty, Urban Decay, Bobbi Brown – and the list goes on… we tend to forget about our proudly, Malaysian made makeup brands. Believe it or not, Malaysian beauty brands are as good as what you can find in Sephora and other established beauty stores. So today we’ve done you a favour and listed the 5 local brands founded by amazing Muslimahs that you can support in conjunction with our 61st Merdeka Day.


SimplySiti by Dato’ Sri Siti Nurhaliza

Dato’ Sri Siti Nurhaliza Tarudin or CTDK is Malaysia’s queen of entertainment and is loved by many, including those who are young and old. Her singing talent and pleasant personality has made her an idol to Malaysians, especially amongst the younger generation. She rose to stardom at the tender age of 15, propelling her to becoming Malaysia’s No.1 entertainer.




Her beauty brand, SimplySiti is a premium local brand that has been able to position itself at par with the international brands. SimplySiti maintains its local identity, yet with international appeal. Shop SimplySiti at Watsons or online HERE





Velvet Vanity by Adlina Nadirah

An architecture graduate from Lim Kok Wing University of Creative Technology, Cyberjaya, Adlina is the founder, Managing and Creative Director of Velvet Vanity Cosmetics. As a young entrepreneur in the a saturated local beauty industry, Adlina works hard to position Velvet Vanity as a unique, young and fresh cosmetic brand. And she definitely nailed it!




Established in 2016, Velvet Vanity Cosmetics is an ultra-modern and fun makeup brand based in Kuala Lumpur, Malaysia. Their products are locally made and they are 100% vegan, cruelty-free and approved by the Ministry of Health Malaysia. Psst! We heard that they are about to drop new collections this Merdeka so don’t miss that and go spy on them now at Velvet Vanity Cosmetics





Breena Beauty by Sabrina Tajudin

Real makeup junkies would know her instantly! Yes ladies, the brain behind Breena Beauty is definitely none other than Sabrina Tajudin – Malaysia’s top beauty guru. Before Breena Beauty, Sabrina runs her own beauty blog and we (the Zilzar Life team) are among of her fans, always in the know – reading her beauty reviews and updates on latest brands. In 2014, after experimenting with other beauty brands, our beauty guru has finally decided to craft her own line of cosmetics.




Breena Beauty offers a selection of makeup products at affordable prices. From makeup brushes, to eyeshadows and matte liquid lipsticks – you name it, Breena Beauty won’t disappoint you! Plus point, they SHIP WORLDWIDE too! Don’t wait no more ladies, shop till you drop HERE.





Sugarbelle Cosmetics by Belle Al-Yahya

Sugarbelle Cosmetic was established and founded in 2015 by two influential online mogul for Muslimah Fashion, Eyqa Sulaiman of Sugarscarf and Belle Al Yahya of Bella Ammara. Their current range includes eyeshadow quads, eyeliners, mascaras and their liquid lipsticks of multiple shades.




Sugarbelle Cosmetic offers safe-to-use and effective products of the highest quality. Best of all, it’s been created to satisfy the high beauty standards of women of any age and skin colour. Currently Sugarbelle has widen its makeup range and is also available in selected Guardian and AEON stores. If you still want to shop online you can simply go HERE





Chique Cosmetics by Qistina Kamarulzam

Chique Cosmetics was born, raised and made with love in Malaysia. Founded in April 2016 by Qistina Kamarulzam  of architecture background, Chique Cosmetics pride themselves on being wallet friendly and bunny approved. They test their products in the nicest way possible, leaving fur babies to be fur babies and experimenting on people instead.




Housed in pop art and bright colours packaging, Chique Cosmetics exudes the chic and fun vibes which are super appealing to consumers. Bonus info – they have just dropped their Merdeka bundles! Shop HERE and flaunt your #MOTD with new lippies this Merdeka.




In a nutshell, the best thing about these  beauty brands is that they are Halal certified and cruelty-free. We hope that you enjoy reading this article, also feel free to share some of your favourite local beauty brands in the comment section below. Happy Merdeka!



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